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In marketing, abandonment rate is a term associated with the use of virtual shopping carts. Also known as "shopping cart abandonment". Although shoppers in brick and mortar stores rarely abandon their carts, abandonment of virtual shopping carts is quite common. Marketers can count how many of the shopping carts used in a specified period result in completed sales versus how many are abandoned. The abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕 or to the number of completed transactions.〔American Marketing Association Dictionary. http://www.marketingpower.com/_layouts/Dictionary.aspx. Retrieved 2012-11-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing (Common Language in Marketing Project ).〕 The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%.〔Baymard Institute. http://baymard.com/lists/cart-abandonment-rate Retrieved 2014-03-11.〕 ==Causes== There are various reasons behind the high cart abandonment rate. * Complicated checkout process. * Hidden prices that come out at the time of checkout like taxes or high shipping charge. * Tough or lengthy registration process. No option to check out without signing up. * Limited payment options. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Abandonment rate」の詳細全文を読む スポンサード リンク
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